How do law firms maintain a competitive advantage?

Date

Monday, December 8, 2025

Time

05:00 PM Europe/London

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Agenda

In this masterclass, we explore the various ways in which law firms can maintain a competitive advantage.

This is a question that comes up a lot on application forms and during interviews, plus understanding firm USPs from a business/client perspective could help immensely if participating in law firm pitch exercises and discussing the business of law firms.

In particular, we'll be looking at:

Law firm capabilities.
Reputation.
International presence.
Value for money.
Quality of services.
Client relationships.
Values, culture and corporate social responsibility.
Ability to respond effectively to trends and developments.

Commercial Law Academy

Commercial Law Academy is a comprehensive e-learning platform for aspiring commercial lawyers, offering 25 on demand expert-led courses designed to help young professionals ace law applications, interviews and internships; learn about law firms and the role of lawyers; build and apply commercial awareness; and successfully navigate professional environments.

Membership unlocks instant access to...
• Hundreds of animated videos, delivered by industry experts, leading City trainers and City lawyers.
• 100+ consistently-structured firm profiles for Magic Circle, Silver Circle, US and regional firms.
• 200+ comprehensive assessment centre insights for City firms, with insights into interview questions, case studies and written exercises.
• 250+ recent (verified) successful applications and cover letters, plus Jake Schogger's application feedback.
• 16 commercial and legal interview case studies, based on real City law firm interviews, plus courses on M&A, private equity, legal tech + more.
• 150+ practice Watson Glaser questions.
• 300+ summaries of law firm deals/cases.
• Monthly subscriber-only webinars, during which Jake reviews applications live.

www.commerciallaw.academy

Jake Schogger

Jake Schogger is a best-selling commercial awareness author, ex-Magic Circle lawyer, and the founder and CEO of Commercial Law Academy.

He trained at Freshfields, then spent years at a boutique law firm advising start-ups and scale-ups on a range of corporate, commercial and employment matters. He has also worked extensively as a career coach, and continues to deliver employability and skills presentations at leading universities and law firms across the UK.

Commercial Law Academy is a comprehensive e-learning platform for aspiring commercial lawyers, offering on demand access to 25 expert-led courses designed to help young professionals ace law applications, interviews and internships; learn about law firms and the role of lawyers; build and apply commercial awareness; and successfully navigate professional environments.

For more information, visit www.commerciallaw.academy and connect with Jake via www.linkedin.com/in/jakeschogger/in/jakeschogger.

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